Background & Objectives
Background
As Synlab offers B2B services to B2C service providers, they’ve realised that given their strategic market placement and maturity, they can also offer these services directly to end-consumers as they are Europe’s largest providers of medical diagnostic testing services.
Objectives
To deliver a real-time whitelabel platform that enables Synlab to provide a bespoke solution to multiple B2B customers, along with the ability to also deliver B2C services with third-party integrations; while providing the best user journey and experience possible.